Karl Dunn http://karldunn.posterous.com Freelance CD/Writer posterous.com Thu, 08 Sep 2011 10:18:00 -0700 Where I've Been Doing Stuff http://karldunn.posterous.com/where-ive-been-doing-stuff-36533 http://karldunn.posterous.com/where-ive-been-doing-stuff-36533

Freelance

Los Angeles 
TBWA/Chiat Day - Nissan Global
David&Goliath - KIA, KIA Europe
Kastner & Partners - MBT
Troika - Rebranding CW, Launching Hub Network

New York                                     
Draft FCB - Diet Coke
Euro RSCG - Heineken

Seattle                                      
Creature - Hotmail 
 
Shanghai                                    
JWT - Lux content creation and branded entertainment

Berlin
Plantage - winning MINI Germany, MINI Europe, MINI R57 Worldwide (CD)
Greenkern - winning Hyundai Europe, Hyundai Euro 2008 (CD)

Amsterdam
Strawberry Frog - Heineken Worldwide, Sara Lee (CD)
BSUR - MINI Worldwide

Tokyo
Beacon Communications KK - McDonald's, Philip Morris, Illume Skincare, Vidal Sasson

Full Time

Leo Burnett/Singapore (DCD)
McDonald's, SingTel, Nippon Paint, Tiger Beer, Philips Lighting

FCB/Sydney (GH)
Nike, AOL, Perpertual

TBWA Hunt Lascaris/Johannesburg, Cape Town
Levi's, BMW, Wonderbra

BBH/Singapore
Levi's, Polaroid, Tower Records

Awards

Cannes - 1 Gold, 2 Silver, 2 Bronze
One Show - 2 Silver, 1 Bronze
D&AD - Finalist Copy Section
Plus a bunch of metal from Singapore Creative Circle Awards, South African Louries, Adfest, AWARD Australia.

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]]> http://files.posterous.com/user_profile_pics/899792/74881_10150094434645351_698430350_7680204_686303_n.jpg http://posterous.com/users/3sTDmyHxK717 Karl Dunn Karl Dunn Karl Dunn Thu, 08 Sep 2011 10:16:00 -0700 MINI - Another Day, Another Adventure TVCs http://karldunn.posterous.com/mini-another-day-another-adventure-tvcs http://karldunn.posterous.com/mini-another-day-another-adventure-tvcs

The new TVC campaign for MINI Global launch of the two seater coupe. Adventures in Finland where an unsuspecting driver picks up a shady hitchhiker, an unconventional love story in Hong Kong and a race against time in Rio.

 

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The interactive part of the new MINI "Another Day, Another Adventure" Campaign. Created in conjunction with VICE magazine, people enter online to become one of 5 co-pilots on random adventures around the world. When you find yourself in the wrong place at the wrong time, you need a MINI as your partner in crime.

Click the link to check out the recruitment video, people's online entries and the adventures as they happen:
https://apps.facebook.com/allthewrongplaces/

All_the_wrong_places

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]]> http://files.posterous.com/user_profile_pics/899792/74881_10150094434645351_698430350_7680204_686303_n.jpg http://posterous.com/users/3sTDmyHxK717 Karl Dunn Karl Dunn Karl Dunn Tue, 05 Jan 2010 22:46:00 -0800 MINI Rocketman Concept http://karldunn.posterous.com/mini-rocketman-concept http://karldunn.posterous.com/mini-rocketman-concept

A viral film to promote the new MINI concept car for the Geneva Motor Show 2011.

 

110224_MINI_Rocketman_Concept_-_Computer.m4v Watch on Posterous

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]]> http://files.posterous.com/user_profile_pics/899792/74881_10150094434645351_698430350_7680204_686303_n.jpg http://posterous.com/users/3sTDmyHxK717 Karl Dunn Karl Dunn Karl Dunn Mon, 04 Jan 2010 22:45:00 -0800 MINI R60 Countryman http://karldunn.posterous.com/mini-r60-countryman http://karldunn.posterous.com/mini-r60-countryman

The new print campaign for the city/country MINI for BSUR Amsterdam.

Mm_r60_04_sp Mm_r60_02_sp Mm_r60_01_sp Mm_r60_07_dp
See the full gallery on Posterous

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The new worldwide campaign for MINI R57 pitched and won for Plantage Berlin.

TV

ninja day 25fps h264-desktop.m4v Watch on Posterous

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081006_MINI_history_30sec_iPodvideo.m4v Watch on Posterous

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081006_MINI_buddies_30sec_iPodvideo.m4v Watch on Posterous

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]]> http://files.posterous.com/user_profile_pics/899792/74881_10150094434645351_698430350_7680204_686303_n.jpg http://posterous.com/users/3sTDmyHxK717 Karl Dunn Karl Dunn Karl Dunn Mon, 04 Jan 2010 21:39:00 -0800 Untitled http://karldunn.posterous.com/9482391 http://karldunn.posterous.com/9482391

PRINT

Close_the_roof-over_my_frozen_ Fasten_your_seat_belt_and_tie_ For_those_who_have_nothing_to_ Mosquito_bites-just_acupunctur Nothing_comes_out_of_anything_ Now_with_even_more_oxygen_lhd Rain_is_just_a_four_letter_wor The_brand_new_air_mini_lhd
See the full gallery on Posterous

ONLINE

For this part of the campaign we created a viral video that led to a webpage with the making of, screensavers and online test drives in different world cities.

carwash 2.m4v Watch on Posterous

Screenshot_multicam_madness_hi

THE BOOK OF NEW

The problem with marketing MINI is that from year to year the car doesn't look as though it's changed that much. So we created a book that showcased the over fifty new features in the R57.

Mini_coverpage Mini_alarm Mini_brake_energy Mini_headrests Mini_lounge_seat Mini_rev_counter Mini_volt_socket
See the full gallery on Posterous

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Bigmac_15innertube.mpeg Watch on Posterous

mcdipp_condo_ds.mpeg Watch on Posterous

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]]> http://files.posterous.com/user_profile_pics/899792/74881_10150094434645351_698430350_7680204_686303_n.jpg http://posterous.com/users/3sTDmyHxK717 Karl Dunn Karl Dunn Karl Dunn Mon, 04 Jan 2010 10:49:20 -0800 Nippon Paint http://karldunn.posterous.com/nippon-paint http://karldunn.posterous.com/nippon-paint
Nippon_60sec.mpeg Watch on Posterous

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TigerBeer_Brilsave.mpeg Watch on Posterous

TigerBeer_Gdposses.mpeg Watch on Posterous

TigerBeer_Offside.mpeg Watch on Posterous

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]]> http://files.posterous.com/user_profile_pics/899792/74881_10150094434645351_698430350_7680204_686303_n.jpg http://posterous.com/users/3sTDmyHxK717 Karl Dunn Karl Dunn Karl Dunn Mon, 04 Jan 2010 09:20:39 -0800 Wonderbra http://karldunn.posterous.com/wonderbra-3 http://karldunn.posterous.com/wonderbra-3
Wonderbra

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Monkeys

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Call_for_entries_crop

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]]> http://files.posterous.com/user_profile_pics/899792/74881_10150094434645351_698430350_7680204_686303_n.jpg http://posterous.com/users/3sTDmyHxK717 Karl Dunn Karl Dunn Karl Dunn Mon, 04 Jan 2010 09:16:41 -0800 Philips http://karldunn.posterous.com/philips-236 http://karldunn.posterous.com/philips-236
Phil_blondes Phil_lawyers
See the full gallery on Posterous

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]]> http://files.posterous.com/user_profile_pics/899792/74881_10150094434645351_698430350_7680204_686303_n.jpg http://posterous.com/users/3sTDmyHxK717 Karl Dunn Karl Dunn Karl Dunn Mon, 04 Jan 2010 09:15:47 -0800 Philips http://karldunn.posterous.com/philips-235 http://karldunn.posterous.com/philips-235
Monsters1 Monsters2 Monsters3
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Bmw_love

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]]> http://files.posterous.com/user_profile_pics/899792/74881_10150094434645351_698430350_7680204_686303_n.jpg http://posterous.com/users/3sTDmyHxK717 Karl Dunn Karl Dunn Karl Dunn